While it won’t effect Times Square, New York’s Bloomberg administration is moving forward with efforts to enforce Local Law 31, a 2005 law that restricts certain types of outdoor advertising structures which were built after 1979. The City wants to dismantle 50 to 60 percent of the boards, reduce the size of others and place restrictions on those that remain. Reacting to the move, OTR Media Group President and CEO Ari Noe said, “Banning billboards and scaffolding signage will cause a significant financial loss for many different sectors of the economy – property owners, local businesses, union labor, advertising agencies and advertisers,” Particularly hurt by this move would be stores who are undergoing renovation and who advertise on the scaffolding to make sure people know they are still open for business. While it might be everywhere, outdoor advertising to us is the least invasive and annoying ad medium of them all. They just sit there, You don’t have to look at them and they don’t interrupt programming as literally every other form of advertising does. isn’t there still crime here in the city that needs to be dealt with instead of this minutia?
