Showing a lamb’s butt that has been mutilated with a pair of gardening shears, next to the tagline “Help Stop Cruelty to Animals—Boycott Benetton” and steering viewers toward UnitedCrueltyOfBenetton, PETA is at their finest again with a brand-new ad has just gone up at in San Francisco at Lombard and Fillmore streets, facing east. The ad is the latest in PETA’s international campaign against two forms of cruelty in the Australian merino wool business, which has involved protests on three continents, an advertising blitz, and a burgeoning boycott. PETA has targeted Benetton for refusing to join other major retailers—including Abercrombie & Fitch, J.Crew, and U.K.-based New Look and George—in refusing to buy wool that comes from mutilated Australian lambs. Gross.
