Along the lines of the spinning model who flails blood all over the audience as she catwalks down the runway comes this not so new anti-fur commercial from the International Anti-Fur Coalition. Created by Lowe Bull in South Africa, the ad has three women eating lunch together. One of the women gets a phone call and, as she digs through her purse for her phone, she pulls out the internal organs of the animal that was killed to make her fur purse.
It’s a nice take on how oblivious some of us can be to the effect we have on other living creatures. It closes nicely with the tagline, “If only everyone could see the real cost of fur.”
