Blogs Launch, Online Ad Spend Up, Toy Explains, Brands Clueless

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– Former Gawker Founding Editor Elizabeth Spiers, now founder of Dead Horse Media plans to launch several new blogs. One will cover organic living.

– Online ad spending is predicted to increase 18 percent in 2007 while media spend in other media decline.

– If you want the background behind those 20 websites Toy, New York created for OfficeMax, here’s the video that recaps the project.

– Apparently, consumers aren’t the only ones having trouble understanding a brand’s positioning. In a recent Louws Management Corporation study, it was found just 1/4 could clearly articulate their company’s brand positioning. Oops.

– Incumbent Riney is out of the Sprint Nextel pitch. Goodby, O&M and Y&R remain.

– Boobs and bikinis are now hawking coffee at coffee shops.

Picture of Steve Hall

Steve Hall

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