Blogs aren’t just for scaring politicians anymore. Several weblogs are becoming influential in music and entertainment. Savvy entertainment companies have taken advantage of music-focused blogs to promote their music, books and films as part of the ongoing conversation taking place in the “blogosphere.”
To date, Eminem, Weezer, The Bravery, Touchstone Films, Random House Publishing, Sony Pictures, Lions’ Gate Films and TBS have advertised on blogs to reach influential and networked audiences. Now, a group of leading music bloggers have formed the Music Blog Network to help entertainment marketers quickly target the blogs’ influential music fans.
Tapping into popular music blogs like Stereogum and Large Hearted Boy, ads will be seen by hundreds of thousands of music fans at, for now, a fraction of the cost charged by traditional corporate publishers.
The network currently has 9 members, all who focus on covering the music industry. “That should rise to roughly 20 within a month,” says network organizer Jeff Davidson, who blogs at www.earvolution.com. “We want to work out the kinks with these nine blogs, some of whom have been selling blogads for more than a year now.”
