Writing in iMediaConnection, CooperKatz & Company’s Steve Rubel says marketers can capitalize of the status of popular bloggers by signing them to endorsement deals, hiring them to write a custom-published blog, pay them to use product, use blog evangelists in a PR campaign or simply hire a blogger to go to work for you and garner the free press that goes along with it all.
There is a pecking order in the blogosphere but once you’ve pecked you way in, your in. You’re known. Your opinion and commentary circulate faster than a ten ton marketing campaign. Marketers, ever in search of better ways to reach their target, would do well to explore the unique conversational nature of the blogosphere and explore opportunities to leverage it for success.
