Jim Kukral, founder and BlogKits BlogMatch Network is profiled in this Internet Week article. The company plans to match bloggers with marketers and has also proposed banner ad size standards specific to blogs. BlogKits joins more established BlogAds as a means to harness blogs as an advertising medium. While blogs have already become valuable channels for marketers to tap, it’s unclear whether a new set of standards will help. BlogKits argues their proposed standards cater to common blog layouts but many IAB standard banner sizes work equally well. Having been involved in the creation of multiple ad sizes for online campaigns, we can safely say standards that require campaigns to be resized more than they already are will not be met with a smile.
