This Dubai, UAE campaign for Sony Micro Vault — created by Promoseven — is, to say the least, a bit weird. However, we like it. A lot. It’s nice when a campaign highlights what the product actually does. In this case, the ability of the Sony Micro Vault to store impossibly large, in comparison, objects. Or data as it were.
A nice touch to the work is the happy grin the rat, frog and squid display as if swallowing something 500 times their size is no big deal. And there’s no boring copy. Although plenty of people out there would argue good copy can be just as powerful as a good visual.
Bloated Rat, Squid, Frog Demonstrate Sony Micro Vault Storage Capability
This Dubai, UAE campaign for Sony Micro Vault — created by Promoseven — is, to say the least, a bit weird. However, we like it. A lot. It’s nice when a campaign highlights what the product actually does. In this case, the ability of the Sony Micro Vault to store impossibly large, in comparison, objects. Or data as it were.
A nice touch to the work is the happy grin the rat, frog and squid display as if swallowing something 500 times their size is no big deal. And there’s no boring copy. Although plenty of people out there would argue good copy can be just as powerful as a good visual.
Steve Hall
RECENT ARTICLES
Dad Uses Hot Daughter to Sell Car on eBay
Internet Week Summarized Infographic-Style
Charlotte Gets Social With SocialFresh
Why Advertising Will Never Portray Reality
iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up
TRENDING AROUND THE WEB
People who read the same book more than once aren’t always short of options — sometimes returning to a story is the closest thing they have to revisiting a version of themselves they haven’t fully said goodbye to yet
Global English Editing
8 things people with healthy self-respect stop tolerating, even from people they love
Hack Spirit
9 phrases emotionally mature people use when someone lets them down
Hack Spirit
Researchers who study charisma have found it isn’t a fixed trait some people are simply born with, training people in a specific set of verbal and nonverbal tactics — vivid metaphors, rhetorical questions, deliberate pauses — measurably increased how charismatic they were rated by others afterward.
Global English Editing
8 things that start feeling like freedom rather than failure in your 30s
Hack Spirit
People who have found inner peace usually stop seeking approval in these 8 ways
Hack Spirit