David&Goliath is out with a new spot for Kia Optima featuring Blake Griffin, power forward for the Los Angeles Clippers. Following the Kia Motors’ 2011 Sprite Slam Dunk Contest, the two are teaming up once again in the form of a new :30 commercial that features Blake as the official spokesman of the vehicle he dunked over, the Kia Optima.
Of the work, D&G copywriter Dan Kelly said, “The creative was inspired by two things: the highly-publicized Kia Optima Dunk and Blake Griffin’s off-court personality. After researching Blake and meeting with him in person, we soon came to realize how funny he really is. He has a very dry sense of humor and is extremely comfortable in front of the camera. We got to work right away creating a campaign that utilized both his personality and Kia’s.”
The spot is impressively goofy and over-the-top absurd which is why it’s so much fun.
