Rethink The Cool
Social activist, Adbusters, has launched a viral campaign to introduce a new sneaker called blackSpot and to “uncool” Nike in the process.
With the tagline, “Rethink the Cool”, Adbusters plans to use billboards , TV ads and a viral blackSpot campaign calling for millions of black spot stickers to be placed all over the country.
Adbusters has even put out a “marketing plan” and sales projections comparing blackSpot to Reebok, Adidas, Nike and New Balance over the next three years. According to their website, they already have 499 pre-orders for the shoes. This just stinks of a joke but if it is real and it works, it will be quite cool.
