Billboards Throw Snowballs at Each Other on Toronto Skyline

fido_interactive_billboard.jpg

Check out this video of a pair of projected “billboards” that flirt, giggle and throw stuff at each other. They were put together by BOS, Toronto for Fido, a wireless provider up thither.

Since everybody likes a shiny object that moves, the attention-getting spots will be projected on different buildings throughout downtown Toronto between December 6th and 29th.

The charmed projectionists are Media Merchants, based in BC. They are using “high-power light projectors,” which we’re guessing aren’t the same as the ones that so tortured us in social studies class.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 polite things people born in the 1960s and 70s do when they’re a guest in someone’s home

9 polite things people born in the 1960s and 70s do when they’re a guest in someone’s home

Hack Spirit

8 things naturally classy people do that have nothing to do with money

8 things naturally classy people do that have nothing to do with money

Hack Spirit

Why re-reading a book is not a waste of time

Why re-reading a book is not a waste of time

Global English Editing

What your vocabulary reveals about your habits of attention

What your vocabulary reveals about your habits of attention

Global English Editing

9 things people with old-money manners do that quietly set them apart

9 things people with old-money manners do that quietly set them apart

Hack Spirit

7 things genuinely classy people never brag about

7 things genuinely classy people never brag about

Hack Spirit