Billboards Throw Snowballs at Each Other on Toronto Skyline

fido_interactive_billboard.jpg

Check out this video of a pair of projected “billboards” that flirt, giggle and throw stuff at each other. They were put together by BOS, Toronto for Fido, a wireless provider up thither.

Since everybody likes a shiny object that moves, the attention-getting spots will be projected on different buildings throughout downtown Toronto between December 6th and 29th.

The charmed projectionists are Media Merchants, based in BC. They are using “high-power light projectors,” which we’re guessing aren’t the same as the ones that so tortured us in social studies class.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Cornell researcher Vanessa Bohns has spent years studying why people agree to requests they’d rather decline, and her research consistently finds that people dramatically overestimate the social cost of saying no, which means most of the exhaustion of over-committing gets paid for a consequence that was never really on the table

Cornell researcher Vanessa Bohns has spent years studying why people agree to requests they’d rather decline, and her research consistently finds that people dramatically overestimate the social cost of saying no, which means most of the exhaustion of over-committing gets paid for a consequence that was never really on the table

Global English Editing

If you want a quieter mind as you get older, say goodbye to these 8 daily habits

If you want a quieter mind as you get older, say goodbye to these 8 daily habits

Hack Spirit

If someone does these 7 things when you succeed, they are probably not really your friend

If someone does these 7 things when you succeed, they are probably not really your friend

Hack Spirit

If you want people to warm to you, consider dropping these 7 habits

If you want people to warm to you, consider dropping these 7 habits

Hack Spirit

If someone is keeping score without telling you, they’ll usually display these 9 subtle behaviors

If someone is keeping score without telling you, they’ll usually display these 9 subtle behaviors

Hack Spirit

People who answer texts instantly aren’t always the most invested, they’re often the ones who’ve replaced waiting, wondering, and rereading with a single quick reply

People who answer texts instantly aren’t always the most invested, they’re often the ones who’ve replaced waiting, wondering, and rereading with a single quick reply

Global English Editing