Here’s an interesting one. Billboard Advertisers are Idiots is an effort to get billboard advertisers to stop “blighting” the landscape with their ads.
The whole thing is a little muddly – offending advertisers are listed as “not idiots,” with an image of the board and contact info of the media planner if available. The idea is to wage peaceful war by calling these people and getting them to promise not to advertise on billboards anymore.
Apparently this move wasn’t the greatest, considering around August the site seems to experience an identity crisis. It decides to call it quits, and then comes back, determined to be ridiculous and not vindictive.
Well … good job!
