A billboard in Jerome, Illinois for BJ Grand Salon & Spa which has a naked women (with all her unmentionables covered) has cause some complaints resulting in the application of a “censored” sticker over the woman.
An initial complaint came from a woman who drove by the billboard with her children. The complaint made its way to Jerome Vilage President Harry Stirmell who said, “The way I got it was that she was driving down the street and had her kids in the car. One of the kids said something like ‘that girl in the picture is nude.’ “
Several complaints followed and were passed on to WC Media Owner Nick Giacomini who, in turn, presented them to HIP Advertising’s Myra Hoffman and BJ Grand’s John and Gail Lorenzini.
Of course, no one at the agency or the brand intended to offend feeling he image was “beautiful, not provocative.” But they agreed to have the censor label applied to the billboard.
Working to extend the “controversy,” as any good agency should, HIP Advertising put up a website where people can go and vote as to whether or not the feel the board is too hot, just right or not worth worrying about. Currently, most people feel the board id just right.
