AdFreak has encapsulated the hilarious exchange between a man who owns a spa and a woman who dislike the billboard he’s using to promote the spa. It’s like a Battle of the Sexes Bitch Fight and all because the board happens to shows the image of a good looking woman to illustrate what the spa can do your your body. Taking no shit and refusing to remove the board, the spa owners delivers the final blow, saying, “My next billboard is going to be of a 300-pound woman and it will say, ‘Could you help me please?’ Then everyone would be after me saying, ‘My son is traumatized because you showed me a fat woman.'”
We like to look at beautiful people because we want to be beautiful. It’s motivational. We like to look at fat and ugly people because it makes us feel better not being as fat or as ugly. What good would a board showing a average, every day person accomplish? Exactly. Absolutely nothing. And marketers don’t like what nothing gets them. Extremes work. Average doesn’t.
