Going against every rule regarding type size and the appropriate number of words a billboard should carry, LA’s KNZ 1070 has acknowledged the fact that traffic is so bad, normal rules regarding billboard readability don’t apply. Since the city’s commute is often fraught with crawling speeds and periods of dead stop, KNZ 1070 figured people had plenty of time to read a billboard filled with long copy so that’s exactly what they did.
The billboard copy takes drivers inside the head of an outspoken and very talkative individual. The kind of person that chats you up on a five-hour airline flight across the country. After drivers take the time to read this individual’s opinions and observations, they are left with a choice. Stay informed with the KNX 1070 traffic report or continue to read the ramblings of their new traffic buddy. We think the choice is clear. And we like when norms are broken. See full sized images here and here.
