Remember when the whole anti-graffiti thing was all the rage with marketers trying to hire graffiti artists to “bomb” their brand all over the place? Well its back. OK, not really but here’s a twist on the whole thing.
In Australia, there’s an apparent bill posting problem causing undue visual pollution. Making matters worse are the ugly signs telling people bill posting is not appreciated. Well, always the category of company to put its mark on something, an ad agency has come to the rescue.
Happy Soldiers has taken it upon itself to rid the urban environment of bill posting and the ugly posters decrying it. How? With more postings, of course. But, this being the work of an ad agency, these are no ugly postings. Nope.
