Bill and Jerry: Too Quirky for Quirky Suburbia?

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In installment 2 of Microsoft’s avant-garde repositioning extravaganza, Bill Gates and Jerry Seinfeld try the simple life.

Imagine it: two rich dudes, bunking in with a family straight out of Little Miss Sunshine. It’s almost like when Paris Hilton and Nicole Richie lived on a farm, except more weird than entertaining.

But maybe I’m just reacting to the malicious geriatric.

Highlights of the vid: Gates and Seinfeld are bad tippers. And at some point they get accused of stealing a family knick-knack. At the end, Gates does a limp rendition of the robot and trots off after Seinfeld with his luggage, both in search of new “ordinary people” quests.

Cut to tagline. “Perpetually Connecting: PC.” Awwww.

I can see this becoming a gimmick: Seinfeld asking an inane question, Gates busting loose with the limp noodle moves, traveling off into the sunset like rambling Bohemians with really cheap shoes.

This wasn’t what I expected, and I didn’t like it much (actually, I liked it better after the third watch). Bill Green says he feels the campaign slowly building to something. That’s cool and all — but if the third misadventure doesn’t bleed hilarity and/or make me want to buy, I don’t know, a fucking ergonomic keyboard at least, I’m gonna be angry. Like, Halo angry.

Picture of Steve Hall

Steve Hall

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