In support of his ongoing theory the advertising industry is filled with BDA’s aka Big Dumb Agencies, George Parker has unearthed an interesting analogy that involves monkeys and classical conditioning. The net result of this exercise explains perfectly why BDA’s (and most other big companies) can never get out of their own way and achieve greatness.
So if you want to laugh and, at the same time, realize that, yes, you too just might be one of those monkeys trapped in a perpetual hell of repetitive behavior without knowing why, give this a read.
