BFGoodrich Tracks Baja 1,000 Racers With GPS-Enabled Site

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baja_bfgoodrich_1000.jpg

Part documentary, part GPS-enabled tracking system, this Martin Agency-created website for BFGoodrich celebrates the 40th anniversary of the Baja 1000. The GPS-enabled component of the site lets people track the position and stats of drivers as the traverse the thousand mile course. It’s pretty simple and strait forward but we’re sure there’s some interesting technology behind the site powering the GPS component. If you’re into this race, this seems to be one of the ways to stay in touch with the action

Picture of Steve Hall

Steve Hall

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