Beyonce’s commercial, which launched earlier this year, for her fragrance Heat has been banned (during the day) by the UK’s Advertising Standards Authority for being “too sexually provocative” and because her dress is continuously “slipping away” during the ad.The ad must air in nighttime dayparts only.
The standards body has a point. Beyonce, with her dress unbuttoned to her waist, her breasts almost fully exposed, her body seductively gyrating, her voice crooning desirously…is basically saying, “I’m hot and you know you want to fuck me.”
Not exactly the type of message that’s appropriate for everyone.
