Beyonce Back With Pepsi in $50 Million Deal

  • 1 min read
beyonce_pepsi_2013.jpg

Almost ten years ago, Beyonce first appeared it what was, by far, one of the hottest Pepsi commercials ever to air. OK, that may be a bit of an over exaggeration but not to the gas station attendant whose jaw dropped when he watched Beyonce in all her bootyliciousness walk from her car to a Pepsi machine as Crazy in Love played.

Now, ten years later, Pepsi is, again, working with the star in a $50 million deal that will include a new “Live for Now” commercial as well as promotional appearances, her likeness on limited edition cans and a Creative Development Fund that will support Beyonce’s various creative endeavors.

Of the deal and it’s aim to more closely partner musical artists, Beyonce said, “Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Over the past ten years, Beyonce has appeared in Pepsi ads with PINK, Britney Spears, Jennifer Lopez and David Beckham.

Separately, Beyonce will perform during the 2013 Super Bowl halftime show which is sponsored by Pepsi.

Pepsi “Crazy in Love” 2003

YouTube video

Beyonce’s likeness on Pepsi cans

beyonce-pepsi-can.jpg

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

Global English Editing
A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

Global English Editing
Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Jordan Peterson opens Rule 6 of “12 Rules for Life” by asking, “If you can’t even clean up your own room, who the hell are you to give advice to the world?” — arguing that the discipline to fix a small mess is the same discipline a marriage, a career, or a country eventually demands.

Global English Editing
9 habits that give away someone who grew up in a big family

9 habits that give away someone who grew up in a big family

Hack Spirit
Psychologists did not coin emotional intelligence until 1990, and Goleman’s book did not popularize it until 1995, so people raised between 1945 and 1975 grew up with no shared vocabulary for feelings, many still improvising one from watching, guessing, and going quiet when intimacy calls for words.

Psychologists did not coin emotional intelligence until 1990, and Goleman’s book did not popularize it until 1995, so people raised between 1945 and 1975 grew up with no shared vocabulary for feelings, many still improvising one from watching, guessing, and going quiet when intimacy calls for words.

Global English Editing
8 things dog owners do that reveal more about them than they realise

8 things dog owners do that reveal more about them than they realise

Hack Spirit
Load more