Bet You Can’t Do This With Your Cereal In the Morning

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Everyone plays with their food from time time time. Perhaps, because what’s on the plate isn’t very palatable. Maybe it’s the result of nervousness while on an awkward date. Maybe one too many martinis were consumed prior to dinner and one more bite of food will, assuredly, turn the stomach into a launch vehicle for its contents. But how many people play with food just to make a commercial?

OK, so a lot of people do but this Leo Burnett Toronto-created, Head Gear Animation-produced commercial for Kellogg’s All-Bran Guardian goes far beyond pushing food around with a fork or styling it for a photoshoot. In this commercial, the food becomes the makings of a video. Enjoy.

Picture of Steve Hall

Steve Hall

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