Bertucci’s Signage Mirrors Boston Transit Signage

  • 1 min read
burtuccis_mbta_citgo.jpg

Adrants reader Joshua snapped this shot of a Bertuccci’s billboard above one of its restaurants in Boston that mirrors the look of the city’s transit signs. While we wonder whether or not the MBTA (Massachusetts Bay Transportation Authority) will have anything to say about this, we think it’s an extremely creative approach.

Bostonians have seen this style of sign for decades and it’s ingrained in the psyche. Of course, we hope that means they’ll notice it rather than ignore it since , unfortunately, once you’ve made the commute once, you don’t need the signs any more. For those that don’t know, there is no actual Citgo gas station under that sign. Eons ago, it became a landmark and has lasted long after the gas station left.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Thomas Stanley and William Danko mailed 3,000 surveys to American households and found that among the 1,115 replies, 385 came from actual millionaires, half of whom said they had never spent more than 399 dollars on a suit, 140 on shoes, or 235 on a watch.

Thomas Stanley and William Danko mailed 3,000 surveys to American households and found that among the 1,115 replies, 385 came from actual millionaires, half of whom said they had never spent more than 399 dollars on a suit, 140 on shoes, or 235 on a watch.

Global English Editing
Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Global English Editing
8 habits of people who never seem bothered by long waits or delays

8 habits of people who never seem bothered by long waits or delays

Hack Spirit
Writing a list by hand forces you to choose what matters — typing lets you skip that step

Writing a list by hand forces you to choose what matters — typing lets you skip that step

Global English Editing
A study testing more than three million people’s cognitive skills found that while raw processing speed peaks in your late teens, the skill of accurately reading other people’s emotional states from a photo or a tone of voice kept improving for decades longer, quietly overturning what many people assume about their own minds as they age

A study testing more than three million people’s cognitive skills found that while raw processing speed peaks in your late teens, the skill of accurately reading other people’s emotional states from a photo or a tone of voice kept improving for decades longer, quietly overturning what many people assume about their own minds as they age

Global English Editing
If you want time alone to feel restful instead of lonely, say goodbye to these 7 habits

If you want time alone to feel restful instead of lonely, say goodbye to these 7 habits

Hack Spirit
Load more