We loved that “What are you … sinking about?” ad by Berlitz, a language firm that does well when it comes to catching extra-lingual inconsistencies and showcasing them.
We haven’t seen anything since, but we’re thinking they held on the trigger until they could perfect something equally wry. And they succeed with not one but three new ads, the first of which is “Ken Touched This,” a play on how language in pop songs gets manipulated by the eager chanteuses of non-natives – with awkward results.
