Coca-Cola gave it’s North American Coke Classic creative business to Berlin Cameron/Red Cell, the agency behind the new ‘Real’ campaign. The WPP agency, Berlin boots aside McCann-Erikson, which handled the Coke Classic account since 2000.
“Berlin Cameron has done an excellent job helping us create and express the ‘Real’ marketing platform,” said Chris Lowe, chief marketing officer for Coca-Cola North America. “They’ve become an invaluable partner, and we’re looking forward to working together with them to develop and evolve the next phase of ‘Real’ as we integrate the concept throughout all our Coca-Cola classic marketing initiatives in the U.S.”
McCann will keep all other Coke business around the world.
