There are many ways to sell insurance: the full coverage facial. Or cross dressing cheerleaders. Or the accidental wedding proposal. Or five-year-olds. Or Sanjaya.
And then there’s bouncing thong-clad women getting spanked, courtesy of Bennetts Insurance.
Which brings us to Bennetts’ latest effort, featuring motorcycle-style mechanical bull riding … in slow motion … in the rain … while the riders wear bikinis.
But before rising to argue that wet, slow, mechanical bikini bull-riding has nothing to do with insurance, consider the roots of the company. “The origin of the oath ‘Gordon Bennett’ lies in the behavior of a 19th century playboy of that name,” FishNChimps informs, helpfully adding, “It therefore came as a pleasant surprise to read on the CV of a certain insurance website that in 1930 this company was ‘Founded by Gordon Bennett in Coventry and provided general insurance for customers.'”
So it’s probably safe to assume Gordon Bennett himself — self-styled playboy — is smiling down upon the warped efforts of his ad men, proud that his pervy love of poon has trickled down to the modern day … with admirable fidelity.
