Ben & Jerry’s Gets It Right With Colorado Marijuana Tweet

Steve Hall

Jan. 01, 2014
1 min read

While social media has done wonders form brands in many respects, it has also created a dangerous landscape which is now littered with failed attempts by brands to capitalize on breaking news or trends. Many brands have the best of intentions but most fail miserably.

One such brand that did not fail when commenting on the recent news that Colorado, on January 1, became the first state to allow the sale of marijuana for recreational use to those 21 and over.

Following the news, Ben & Jerry’s tweeted “BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that?” The witty tweet has garnered close to 10,000 retweets.

BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that? pic.twitter.com/zBs8nyxZWn

— Ben & Jerry’s (@benandjerrys) January 2, 2014

Steve Hall

TRENDING AROUND THE WEB

I’m 65 and I sat across from my wife at dinner last Thursday and she said ‘you haven’t been happy in years’ — and the worst part wasn’t that she was right, it was that I’d convinced myself nobody had noticed

Global English Editing

Psychology says people who feel more energetic as they age have usually made one quiet internal shift that changes everything. They stopped bracing. Their nervous system moved from chronic vigilance to genuine safety, and the body responds to that transition with energy it had been spending on survival.

Global English Editing

Psychology says people who constantly interrupt conversations aren’t rude or self-centered by nature—their brain processes connection as something that has to be seized before it disappears, and that fear usually has a very specific origin

Global English Editing

I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

Global English Editing

Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

Global English Editing

Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

Global English Editing

Steve Hall

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

I’m 65 and I sat across from my wife at dinner last Thursday and she said ‘you haven’t been happy in years’ — and the worst part wasn’t that she was right, it was that I’d convinced myself nobody had noticed

Global English Editing

Global English Editing

Psychology says people who constantly interrupt conversations aren’t rude or self-centered by nature—their brain processes connection as something that has to be seized before it disappears, and that fear usually has a very specific origin

Global English Editing

I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

Global English Editing

Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

Global English Editing

Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

Global English Editing

Ben & Jerry’s Gets It Right With Colorado Marijuana Tweet

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

I’m 65 and I sat across from my wife at dinner last Thursday and she said ‘you haven’t been happy in years’ — and the worst part wasn’t that she was right, it was that I’d convinced myself nobody had noticed

Global English Editing

Global English Editing

Psychology says people who constantly interrupt conversations aren’t rude or self-centered by nature—their brain processes connection as something that has to be seized before it disappears, and that fear usually has a very specific origin

Global English Editing

I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

Global English Editing

Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

Global English Editing

Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

Global English Editing