This is so cool. Coke has its Happiness Machines. Belgian snack brand Herta has The Football Machine. To tout their special Knacki FootBall snacks, the brand hooked up with Belgian football legend Leo Van Der Elst to create a vending machine inside which people could challenge Der Elst to a game.
Working with BBDO Digital, Herta placed a tiny football pitch inside a vending machine. When passersby pressed a button, a door would open and there would be Der Elst ready to take on opponents. If Der Elst was beat, the challenger would get a free package of Knacki Football snacks.
This young lady was one of the players. Interesting.
