Men will do anything for a beer. In America, it’s usually something stupid like hiding it in a giant fake swiss cheese so the ladies won’t find it. But when it comes to Belgian beer Jupiler, men don’t pussy foot around. No they team up for some macho, Chuck Norris-like action to get what they feel they rightfully deserve. Even if what happens in this ad amounts to stealing.
But let’s not quibble, the ad is a welcome detour from what has become America’s embarrassingly pansy ass male beer drinker — or at least the pansy ass picture of men painted by American advertising agencies.
