The Interactive Advertising Bureau Board of Directors has given their blessing to the organization’s first-ever Code of Conduct. Yes, people. Behave, adhere and, generally, be an upstanding online marketer or the IAB will boot you to the curb. The Code of Conduct follows the Self-Regulatory Principles for Online Behavioral Advertising which were released jointly by the 4A’s, ANA, CBBB, DMA and the IAB in July 2009.
Governing such topics as behavioral advertising, transparency, notice of third party ad serving, consumer choice, data retention, privacy and accountability, aims to stave off government intervention by amping up self regulation. Current IAB member have six months to adhere to the Code of Conduct and new member must comply within three months of joining.
Behave, people. Behave.
