Before we’ve even looked at this work, we hate it. Why? Cuz we hate all websites that pop open full screen windows full of slow loading Flashturbation. Aside from that, this Zoogami Beer site from Saatchi & Saatchi isn’t all that bad.
Zoogami’s Contemporary Beer aims to position the brand as “a modern product that follows the evolutions of the world in which we live.” Apart from the gag-inducing buzzwords, the site is pretty cool. if you have time to wait for it to load.
After it loads, you are asked to enter what you think is contemporary. The site then goes out and searches for images, audio and video matching the term and brings it all back to you in a mashed up format. It’s workable enough.
OK, so I guess we don’t totally hate it after all.
