The Beer Institute ran a Super Bowl ad that showed people around the world saying “cheers” or some such equal salute in different languages and locations around the world. It’s an interesting strategy and one that harken s Warren Beatty’s statement in in the movie, Bulworth, when he said, “If we all fucked each other, we’d eventually end up the same color,” in that if everyone in the world just got together and had a few beers with each other there’d be none of the ridiculous political problems we face today. See the ad on the Beer Institute’s site.
