England’s South Sefton Primary Care Trust, a health insurance company of sorts, is running a new ad campaign promoting the benefits of breast milk for babies. The campaign, “Pure Goodness on Draught,” mirrors the “Guinness is Good For You” campaign. With the tagline, “The finest jugs of milk, only for kids,” the campaign hopes to promote the healthy aspects of breastfeeding. While modeling a breastfeeding campaign after a beer campaign might be a questionable tactic, it’s not so questionable when it’s realized the campaign is targeted to me. Beer and breasts are certainly on the top on any man’s list of interests.
Research has shown that apparently men have a great deal of input into whether or not their baby is breastfed. Either that or men just want any possible excuse to talk about breasts.
