JC Penney’s Crue Boarding is giving away rebates for the full purchasing price when you send them an e-receipt and a shot of you wearing their gear.
To infiltrate its target market — “full time slackers” into “surfing beer music classy girls” — Penney’s invented Samthebrodude, a fake video blogger who does jack besides post vlogs about this promotion.
Sam’s videos are short and the lighting terrible, harking back to a time (pre-dating Lonelygirl15) when those characteristics might have suggested authenticity. Beyond that, he’s too much like a character invented out of intensive MySpace research.
Plus, he joined YouTube three weeks ago and has uploaded seven videos — five of which are all about Crue Boarding’s promotion.
See him clutch a guitar, just for show, and flash his rebate check. As if you care.
