Beck’s Sapphire Super Bowl Ad A Snoozer

becks_sapphire_super_bowl_13.png

We’re not sure it’s really anything to write home about, no less publicize but, hey, we write about advertising, the Super Bowl is a big part of advertising and this Beck’s Sapphire ad will air during the game.

It isn’t much more than a fish swimming aroung a bottle of Beck’s Sapphire beer as an announcer intones the usual beerisms.

The ad carries the Blackstreet tune No Diggity performed here by Chet Faker.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Global English Editing

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

Global English Editing

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

Global English Editing

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

Global English Editing

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Global English Editing

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

Global English Editing