Brunton promotes its futuristic camping gear (grills, solar panels and the like) by riffing off imagery that looks suspiciously like the covers of paperback science fiction novels — particularly those of the Asimov persuasion.
The hope is to tie all those chromey, multi-use bells and whistles back to nature, which is what camping’s all about, really. (Why pack the oil lanterns when you have JETPACKS?!!!) Work by Cultivator Advertising & Design/Denver; variants here and here.
