Remember when Half.com and the DISH network got two towns to rename themselves after their brands? (It’s a terrible move for the high school football teams, but consider the perks! — free computers, free cable, free money? You might change your name too.)
With help from agency Cenergy, Jolt got Barrow, Alaska to change its name to Jolt. The town gets neither cash nor technology in exchange. They get cans of Jolt.
That lowered the standards significantly.
At left is a shot of some Barrow/Jolt townies with their fancy new moniker. The man in blue is the Mayor. Don’t they look energized?
