Because the Germans Are Experts on What the People Want

Steve Hall

Apr. 28, 2008
1 min read

Volkswagen has broadened its talk show host campaign, featuring Max the talking ’64 veedub, with the debut of What the People Want.

The site lets people submit simple yes-or-no polls. When you respond to one, you get to see how many people want what you voted for. Stuff we’ve learned: 66 percent of the people want free candy and endless sunshine. 93 percent want cars to run on something other than gas. 42 percent want to live forever.

A collabo with Zazzle enables VW fanboys to buy shirts with customizable “The people want…” statements printed on them.

All this to drive home the idea that, all said and done, “the people want German engineering.” Alrightey then.

Steve Hall

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