Mattel’s Scrabble along with Ogilvy and Wizz Paris bring the game’s classic wordplay to life in a series of new short film animations. The press release says UGC, but, vraiment? Hmmm. That’s some pretty tightly animated UGC. Everyone else? C’mon, admit it, you know you do shit like try and make senary a double-word score with fard. NOW TRY IT IN FRENCH. (My fav so far is Road of Wonders below.)
