Under the premise that bottled water consumption is more a trend than a necessity, a spankin’ new company called TAP’D NY is pushing tap water. In a bottle.
Yeah, that sounds weird. What I guess it’s doing is running a full-on campaign to encourage people to drink tap water, and if not tap water, then local water instead of something from, oh, Fiji. Why encourage distributors to ship a product over 8,000 miles when you can get the same 100 percent tasteless! goodness from a factory near you?
That’s how TAP’D NY is justifying its otherwise-dodgy product position: Don’t buy bottled! But if you have to, buy us! — er, local! Each unit contains gently-purified New York tap water. As a bonus, there’ll also be some smart-ass statement written on the side, like “Water just like mom used to serve” or “bottled water without the funny accent.”
Thirsty for more? Read the blog, gussied up in festive orange. The company promises not to self-promote too whorishly, but it’s doing a great job of finger-wagging at rivals.
