There’s something ballsy about the UPS Store comparing itself to complex acrobatics or death by amphitheater. So, props for being flagrant.
But while the cardboard animation is fun to watch — enchanting, even — we could’ve done without the Universal Studios soundtrack, the extra-extra voiceover and the trite ending (“Hey, we do more than shipping!”).
Apart from all that, pretty work by agency Doner and production firm Psyop.
See “Gladiator” — in which a small business owner is rescued from the jaws of a lion by the valiance of UPS:
See “Circus” — where a young, helpless girl is swept out of the ether and into assembly-line efficiency by cardboard acrobats:
