Because Sending a Package Shouldn’t Feel Like the Temple of Doom.

  • 1 min read
ups-doner.jpg

There’s something ballsy about the UPS Store comparing itself to complex acrobatics or death by amphitheater. So, props for being flagrant.

But while the cardboard animation is fun to watch — enchanting, even — we could’ve done without the Universal Studios soundtrack, the extra-extra voiceover and the trite ending (“Hey, we do more than shipping!”).

Apart from all that, pretty work by agency Doner and production firm Psyop.

See “Gladiator” — in which a small business owner is rescued from the jaws of a lion by the valiance of UPS:

See “Circus” — where a young, helpless girl is swept out of the ether and into assembly-line efficiency by cardboard acrobats:


Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

7 situations in life where the kindest thing you can do is listen and say nothing

7 situations in life where the kindest thing you can do is listen and say nothing

Hack Spirit
People who bounce back from setbacks quickly aren’t the ones who never struggle, they’re often the ones who explain the setback differently — as temporary and specific rather than permanent and all-consuming, the exact pattern Martin Seligman’s decades of research on explanatory style links to resilience

People who bounce back from setbacks quickly aren’t the ones who never struggle, they’re often the ones who explain the setback differently — as temporary and specific rather than permanent and all-consuming, the exact pattern Martin Seligman’s decades of research on explanatory style links to resilience

Global English Editing
If you still write birthday cards by hand, you probably value these 9 things

If you still write birthday cards by hand, you probably value these 9 things

Hack Spirit
People who make friends easily in their 60s usually do these 8 things differently

People who make friends easily in their 60s usually do these 8 things differently

Hack Spirit
8 morning habits of people who never feel rushed

8 morning habits of people who never feel rushed

Hack Spirit
Men often don’t think twice about stepping toward a threat before thinking it through, but a large study across seven experiments found that this instinct to protect, not physical strength itself, is one of the strongest drivers of how attractive a partner is rated — and it’s the willingness that counts, even when the attempt doesn’t fully succeed

Men often don’t think twice about stepping toward a threat before thinking it through, but a large study across seven experiments found that this instinct to protect, not physical strength itself, is one of the strongest drivers of how attractive a partner is rated — and it’s the willingness that counts, even when the attempt doesn’t fully succeed

Global English Editing
Load more