The MySpace homepage has Taco Bell’s “Why Pay Mo’” campaign site heavy on the spin.
If you’re feeling particularly masochistic, give yourself a shout-out in the campaign rap song while the dead presidents gyrate in their new bodies (likely lifted from New Kids on the Block). Oh, and play with the rap name generator. (Mine is “Allota Beanz.”)
Sorry, Taco Bell, but you missed the rap boat when Ronald McDonald got down with the homies in, like, 2003. (BTW, I’m lovin’ how every time some cringe-worthy brand panders to the minority demographic, the campaign names are always made up of some artfully punctuated phrase. Malcolm X would beam with pride.)
