This is “Ca$h,” a fun little ad for a gratuitously violent game called Mercenaries 2: World in Flames. I love how it illustrates the acquisition of profit by unethical means: the seedy backdrops, filthy oceans, and characters’ faces all bear the delightfully crisp stamp of currency.
And the song! It’s convivial and music-hallish, the kind of thing you learn the words to, then leap around and mouth while blowing holes through the furniture with your bad-ass mercenary fingertips. What a feast it’ll be for the PTC when these role models invade their living rooms.
Put together in HD by Shilo for DraftFCB/San Francisco. Electronic Arts debuted the spot on August 18 Stateside; it’ll start running September 5 in the United Kingdom. I can hardly wait to see what it looks like on TV.
