Beauty Queen Quotables Make Good Ad Copy

bogotareal2.jpg

This series of ads by JWT, Bogota promotes CityTV at the expense of beauty queens. The text reads “A beauty contest is about beauty, but you’ve got to draw the line somewhere.”

Well, a pretty girl is a dime a dozen, and pageant girls know that to win a beauty contest they have to seem spotless on the inside too. So they come up with the most robotic, naive responses imaginable, which happen to be really awesome fodder for ads. The quote at left is a response to the question, “Where would you like to travel and why?” And one ad about the pope and Mother Theresa just killed us. Adverbox has more.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

8 things adult children notice about their parents but would never say out loud

8 things adult children notice about their parents but would never say out loud

Hack Spirit

7 things people notice about your home within the first five minutes but never mention

7 things people notice about your home within the first five minutes but never mention

Hack Spirit

The older some people get, the shorter their messages become — and that isn’t always impatience, sometimes it’s the confidence to say only what they mean

The older some people get, the shorter their messages become — and that isn’t always impatience, sometimes it’s the confidence to say only what they mean

Global English Editing

8 phrases people use that sound supportive but are actually keeping score

8 phrases people use that sound supportive but are actually keeping score

Hack Spirit

9 phrases people use that sound humble but are really asking for reassurance

9 phrases people use that sound humble but are really asking for reassurance

Hack Spirit

“I don’t want to talk about it” doesn’t necessarily mean someone won’t communicate, psychologists who study a pattern known as normative male alexithymia have found many men are socialized from childhood to have a genuinely thinner emotional vocabulary to reach for, not a refusal to use the one they have.

“I don’t want to talk about it” doesn’t necessarily mean someone won’t communicate, psychologists who study a pattern known as normative male alexithymia have found many men are socialized from childhood to have a genuinely thinner emotional vocabulary to reach for, not a refusal to use the one they have.

Global English Editing