In a valiant effort to illustrate the frustrating drama associated with the mundane task of downloading or buffering something off the internet with your smartphone, Del Campo Saatchi & Saatchi & Saatchi Buenos Aires has crafted a magical piece of creative.
Likening the frustration of watching the dreaded progress bar — in this spot represented by YouTube red — to being chased by all manner of horror such as an angry mob, a speeding locomotive, a swarm of bees and an army of rugby players, Del Campo gleefully, and in dramatic slow motion, perfectly represents the maddening practice of waiting for something to download on a slow connection.
The spot ends with a fade to black accompanied by the tagline “Downloading Shouldn’t Be A Drama”.
It’s all to hype a new phone from Brazilian smartphone maker BGH.
Certainly one of the better phone ads we’ve seen in quite some time.
