Today Nissan, with help from TBWAChiatDay LA, has launched, as part of its Innovation For All campaign, a new commercial “Polar Bear” to tout the Nissan LEAF. We’re told it’s “the world’s first mass market, affordable zero-emission 100-percent electric vehicle.”
In the commercial, a polar bear journeys from the Arctic through forests, highways, train tracks and over bridges to the big city and then into the suburbs until he finds a Nissan LEAF.owner. What does the bear then do? Give the man a giant bear hug, of course. Why? Because the car is supposed to leave less of an impact on the environment.
Still, we wonder how a few thousand electric cars, which, by the way, need electricity most likely derived from fossil burning fuels, are going to stem global warming enough to stop the melting of icebergs. Well, one step at a time we guess.
