Be a Lady’s Man Like David Barton, Says Irresistible New Ad

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Guys who pump iron are always easy targets for self-infatuated narcissist jokes. But this Sugartown Creative ad for David Barton Gym practically spoonfeeds the smirks to us.

In case you wondered, Monsieur Barton himself is standing dead center. The title of the ad is, aptly, “Irresistible.”

Really, could you resist? We didn’t think so.

Picture of Steve Hall

Steve Hall

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Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

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