– Um…ad for barbecue sauce?
– At PSFK Conference NYC, Danielle Sacks from Fast Company led a discussion about the rise of the “New Idea Agencies” – companies that are thinking outside of the traditional client-agency model and creating their own products, brands, and intellectual property to launch direct to market.
– 38% of all US mobile subscribers recall seeing ads on their phones in Q1 2009.
– Oh look! It’s the Cue Cat all over again. Will we ever learn?
