BBC Uses Valet Parking Tickets to Promote ‘Footballers Wive$’

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footballerswives_valet.jpg

To generate interest in it drama Footballers Wive$, BBC America has plastered the back of 500,000 valet parking tickets with four color ads to be distributed in southern California until March 13. Dallas-based AdverTickets is doing the work for McDonald Media, BBC America’s media buying agency.

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Steve Hall

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